MMD Multimedia and Displays, Amsterdam – Netherlands; 2012 – June 2014
Marketing and Communications Manager, EMEA

Responsible for the development and implementation of business and marketing strategy for MMD, a brand licensee for Philips Digital Signage. Acted as a liaison and influencer to drive common business goals and collective go to market strategies. Ensured all efforts were to brand and eminence standards, differentiating Philips Signage Solutions in the markets in which they operate.

Set strategy and managed all EMEA agencies to drive PR and brand objectives for Philips in region.
Provided council on go-to market strategy and business development to executive committee/leadership and sales.
Developed, managed and executed the marketing plan and budget for EMEA, including all (local) product introductions and supporting communication strategies.
Development of lead generation campaigns for the business. Campaigns resulted in over 900 qualifies leads resulting in 20% increase in marketing program generated pipeline.
Oversaw a team of 2-3 marketing leaders, managing work flow and professional development.
A local expert on the Philips brand and brand standards to secure correct usage of marketing and branding principles.
Conceptualized and implemented social media strategies.
Analyzed marketing and competitive landscape. Advised executives on which vertical and regional markets to target.

Provided all sales tools and support to enable revenue plan. Included internal/external communication, corporate presentations, brochures, explanation clips and key messaging.
Aligned with international and local product management to define communication messages around key products and features.
Built and executed communication initiatives through the creation of sales tools and creative materials for B2B sales channels.
Created business cases for external marketing support as well as Youtube based product training materials.
Provided support and management of all tradeshows, fairs and events across EMEA.


DELOITTE, Calgary, AB - Canada; 2011 – Aug 2012
Marketing Manager, Marketplace Services
Full accountability for managing marketing initiatives that support Deloitte's strategic direction, with a particular focus on enhancing the Private Company Services profile and position within the marketplace.
Assisted in the development of the national marketing plan, identifying and prioritizing initiatives that supported the overall Business Development and Marketing strategy.
Developed and executed strategic marketing and communication initiatives as identified in the regional and national marketing plan, working with stakeholders across the various competency areas.
Oversaw a team of marketing professionals and managed their day to day activities and professional development plans.
Worked directly with Deloitte's advertising agency to create branded pieces for the Alumni program.
Redesigned and executed Deloitte Calgary's Alumni Program and worked together with the Steering committee to manage the program and build the Alumni brand. Streamlined the Alumni application process and edited/wrote for the Connections Alumni magazine, distributed quarterly.
Assisted in building the eminence of the practice through the execution of targeted campaigns such as 50 Best Managed Companies, Directors Series, Women of Influence, Chairman's Dinner and Fast 50.
Worked with stakeholders to develop and proof appropriate communication and sales support materials consistent with the goals of the campaign.

Marketing Communications and Special Event Consultant, Calgary, AB, Canada; 2008 – 2011
Self-employed Consultant

Worked on various accounts in assisting with their branding, special events and sponsorships. Key accounts included: DELOITTE, Venture Alberta and Trinity Development Group.

Assessed value for client involvement in sponsorship and/or trade show exhibitor marketing initiatives.
Managed and expanded a large membership base for an angel investor group comprising of various sectors of the Calgary and - Edmonton market.
Planned, managed, implemented and executed all special events, conference sponsorships, tradeshows and awards programs.
Developed brand and demand generation campaigns using a wide array of mediums, including direct mail, print, radio, events, sponsorships, outdoor and e-direct.

Microsoft Canada, Calgary, AB, Canada; 2006 – 2008
Event Leader – Western Canada

Managed cross–functional events, developing key event programs and executing locally, working with significant budgets, and assisting with fostering client relationships.

Team lead for the Western Canadian launch of Windows Vista in Edmonton, Regina, Calgary and Vancouver.
Supported technical team in all national initiated events that were executed locally by successfully organizing and managing logistics for a variety of events, public appearances and meetings.
Supported product marketing launches by organizing events that supported direct sales objectives.

GUEST–TEK INTERACTIVE, Calgary, AB, Canada; 2004 – 2006
Marketing Communications Manager

Responsible for directing team of 2 juniors and intermediate staff and controlling annual budget of $1.5+ million.

Led task teams for the company' s largest marketing initiative of the year – an international high-tech conference and tradeshow.
Wrote and edited press releases, marketing collateral, proposals, branding guidelines, telemarketing scripts, webpages, e-direct and direct mail pieces.
Globalized the Guest-Tek brand entering into South/Central America, EMEA and Asia-Pacific regions.

The Work Group Advertising and Design, Calgary, AB, Canada; 2003 – 2004
Account Executive

Developed and maintained strong client relationships by developing a creative approach, compelling contest offer, and online presence for the agency’s largest key account producing 25% increase in sales during the campaign duration.

Shaw FiberLink, Calgary, AB Canada; 1998-2000: Marketing Programs Analyst
Philip Morris, Amstelveen, Holland and Rome, Italy; 1996-1998: Sales and Marketing Trainee

Philips Signage Solutions (MMD) - Marketing and Communications Manager EMEA, Amsterdam
Deloitte Canada- Marketing Manager, Calgary, Canada
Marketing Communications and Special Event Consultant, Calgary, Canada
Microsoft Canada- Event Leader Western Canada, Calgary Canada
Guest-Tek Interactive - Marketing Communications Manager, Calgary, Canada