I have a proven track record in driving revenue growth through innovative (digital) marketing execution. I am an experienced (people) manager - leading global & regional sales, marketing and technical teams, managing large budgets ($20M+), delivering results (revenue and marketing ROI) in fast-paced, data-driven innovative environments. I have a University (Master’s) degree and I have extensive international business experience in Europe, Africa, Middle East, Asia and North America.

Senior Marketing & Sales Professional:

I have a proven track record in driving revenue growth through innovative (digital) marketing execution. I am an experienced (people) manager - leading global & regional sales, marketing and technical teams, managing large budgets ($20M+), delivering results (revenue and marketing ROI) in fast-paced, data-driven innovative environments. I have a University (Master’s) degree and I have extensive international business experience in Europe, Africa, Middle East, Asia and North America.

1993-2011 Microsoft
2012 - Adform
3013 -Travix.com (CheapTickets.nl

Areas of Expertise:
- Travel & Leisure Online business
- Online Marketing & Advertising Sales
- Executive Engagement and Events
- People Management
- Project Management
- Unified Communications

Experience:
Vice President Travix International (CheapTickets.nl) , Amsterdam (2013 – present)
- Developed a new online travel and leisure concept www.gowithmax.nl driving loyalty and cross-sell opportunities.
- Started a new line of business, met commercial targets and build ecosystem of partners/suppliers
- Build a new team to drive a new start-up business within a large holding company.
Commercial Director Adform Benelux, Adform, Amsterdam (2012-2013)
- Led and Launched Commercial activities for Adform in the Benelux
- Started the BeNeLux office in Amsterdam and Brussels
- Hired 5 account and sales manager, met sales targets, build eco-system of partners.
Manager Advertising Sales & Consumer Marketing. Microsoft Netherlands, Amsterdam (2008-2012)
- Part of the management team of the consumer division @ Microsoft in The Netherlands
- Led the advertising sales team (MSN.nl) – 10 FTEs
- Led contract negotiations & partnerships with leading media agencies like GroupM, Publicis etc.
- Developed/delivered integrated online (advertising) campaigns for top 100 consumer companies in NL.
- Oversaw the consumer launch of Windows 7 and Windows Mobile 7, Hotmail (wave 4).
Senior Technical Audience Marketing Manager. Microsoft HQ, Seattle (2007-2008)
- Responsible for global customer satisfaction, adoption and favorability metrics for developers, IT professionals, designers, software architects and (technical) students and functional responsible for internal global audience marketing community (170 fte’s)
Senior Marketing Manager Unified Communications Group. Microsoft HQ, Seattle (2006-2007)
- Global launch lead for Microsoft Office Communications Server 2007, LiveMeeting 2007, Office Roundtable 2007.
- Led our global marketing managers, solution sales and technical specialist resources.
- Delivered CxO customer (ING, HSBC, Bank of America etc & software partner) briefings at the Microsoft Executive Briefing Center.
Sales & Marketing Manager Unified Communications Group. Microsoft Greater China Region, Based in Hong Kong (2004-2006)
- Responsible for Microsoft Web-conferencing, Chat and IP- telephony business in HK, China and Taiwan.
- UC Business Development – partnerships with Polycom, Radvision, Siemens, Cisco etc.
- Doing business in China
Audience Engagement Marketing Manager EMEA. Microsoft EMEA HQ, Based in Amsterdam (1999-2004)
- All up responsible for all EMEA events (E.g. TechEd Europe, EMEA CEO/CIO Summits, Partner Summits, Public Sector Events etc.)
- Responsible for Corp executives (Bill Gates, Steve Ballmer etc.) while visiting the EMEA region
- Content, Creative, Big name entertainment, Video production, Digital Marketing, Story Telling.
- Extreme project management, managing large budgets (annual Budget of $22M USD)
- Managed team of 5 FTE’s and 200+ vendors
- Vendor management - Logistics
Technical Readiness Manager EMEA, Microsoft Europe HQ, Based in Reading, UK (1995-1999)
- Managed 3 training centers (London, Munich, Paris)
- Budget of $1M USD
- Managed team of 7 FTE’s + 20 vendors
Technical Customer Support Engineer, Microsoft Netherlands, Amsterdam (1993-1995)

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